For more than a decade, I have been selling jewelry based on natural stones and minerals, sourced from artisan workshops in Asia and the Middle East, rather than mass production. I work with material that has a real origin, history and character, rather than products designed solely for fads and mass market trends.
On a daily basis, I select stones and jewelry from the point of view of their structure, color, inclusions and real durability in use. I am interested in how a material behaves over time, how it reacts to light, setting and daily wear. In descriptions and articles, I deliberately avoid simplifications and marketing myths, separating gemological facts from legends and symbolism, which is often misused in the jewelry trade.
In parallel, I have been involved in product photography for many years, with a special emphasis on difficult materials: transparent and translucent stones, precious metals and reflective surfaces. I prepare all visual materials myself, taking care of the fidelity of color, stone texture and the actual appearance of the object, rather than digital "perfection" that exists only on the screen.
I also have years of experience in e-commerce and technology. I design, develop and maintain online stores myself, working with HTML, CSS, PHP, JavaScript, databases and CMS systems on a daily basis. I deal with technical SEO, performance, analytics and online sales architecture. I don't use off-the-shelf marketing packages or external agencies - the solutions I use come from practice, testing and real business needs.
The articles I publish are written at the intersection of material work, sales experience and technical background of online sales. They are not written for cooperation offers or instant algorithms. Their purpose is to provide reliable knowledge to people who want to consciously buy and wear jewelry, understanding its origin, properties and limitations.
